Apple to Donate Proceeds from 27 Apps to World Wildlife Fund

Apple to Donate Proceeds from 27 Apps to World Wildlife Fund

It’s no secret that Apple’s making strides to improve its green cred. This Earth Day, the company is raising funds for the World Wildlife Fund (WWF) through some of its most popular apps.

Apple said on Thursday, April 14th, that it would donate its proceeds from 27 apps and games, including some of its most popular downloads, until April 24th to the WWF. Those proceeds include profits from Trivia Crack, the second edition of Angry Birds, Recolor, and two dozen other apps.

Apple has also upped its good-guy reputation via charitable donations under CEO Tim Cook. A matching program, through which Apple matches employee donations of both money and time, is the company’s biggest charitable effort; the program matched about $25 million during its first four years. Apple has also given large corporate gifts to a few organizations, including the Silicon Valley anti-poverty group, SF Gives.

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原文見： Apple to Donate Proceeds from 27 Apps to World Wildlife Fund | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog