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China’s Growing Pains

‘At least wine in China is now being drunk rather than expensively packaged and handed out as a corporate gift’

China is now the world’s sixth most important wine producer and is also now the world’s biggest market for red wine. So what goes into Chinese wine glasses matters to everyone in the world of wine.  

At least wine in China is now being drunk rather than expensively packaged and handed out as corporate gifts. Changqing Duan, director of the Centre for Viticulture and Oenology at China Agricultural University, is one of the most reliable analysts of the Chinese wine market. He pointed out that the most frequent wine purchasers in China are now between 26 and 35 years old, and buying for personal daily consumption has become much more important than buying wine as gifts or for business entertaining.

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原文見: China’s Growing Pains | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog
China’s Growing Pains Reviewed by Souvenir on 9:30 AM Rating: 5

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