What Is a Corporate Gift?

A corporate gift is a type of gift that is bestowed on a recipient by a business or company. Corporate presents, or gifts, may be given as a means of showing appreciation for efforts made by the recipient that have benefited the corporation. In other applications, a corporate gift is sometimes described as a one-time presentation to a local charity or municipality as part of the company’s community involvement efforts.

One of the more common examples of this type of gift has to do with employees of the business. Corporations often utilize gifts of some sort to recognize employees who have rendered a service to the company that is considered above and beyond the usual expectations. The company presents may take the form of a cash gift, or involve some type of tangible product such as a new car, or even an all-expense paid vacation for the employee and his or her family.

Presenting a company gift to customers is a relatively common public relations strategy. It is not unusual for companies to gift clients with some type of token or gesture of appreciation when the customer has generated an equitable amount of sales over the past calendar year. Many companies choose the December holiday season as the ideal time to send a company present to each client who meets the criteria established by the corporation.

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原文見： What Is a Corporate Gift? | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog