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Definition and Classification of The Corporate Gift

A corporate gift can be anything from stationary to an all-inclusive Caribbean holiday for two.

The type of gifts used is limited only by the imagination. The Mintel report (1997) identifies a distinct difference between corporate gifts and incentives.

A gift is given as a corporate gesture in recognition of business conducted or as part of business to business promotion while incentives are products or schemes perceived to be of relatively high value and typically used to reward staff or long standing business customers. Companies that wish to purchase corporate gifts and incentives can choose from a seemingly endless range of items, which can be placed into three broad categories, based on the value of the item and purpose of the gift.

The first category are give-aways, generally low value, high volume, less personal items that are used mainly to promote a company’s name. The second are standard gifts which suit most occasions of gift giving and cover a range of prices, but always achieve a higher perceived value that “give-away” and are presented in a more personal manner. The final category contains luxury gifts that are high value, low volume items that address an individual and carry prestige often based on strong brands.

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原文見: Definition and Classification of The Corporate Gift | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog
Definition and Classification of The Corporate Gift Reviewed by Souvenir on 9:30 AM Rating: 5

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