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How Employee Engagement Can Be Redefined with Digital Tech

Employee engagement function which traditionally centered around staff welfare activities in most organisations has been transformed over the years with its scope and impact on business having been redefined.

Employee engagement function which traditionally centered around staff welfare activities in most organisations has been transformed over the years with its scope and impact on business having been redefined. It is no longer a token activity aimed to facilitate connects with employees through gift hampers and annual day functions with their families; it is expected to win over the minds of employees by connecting with their aspirations and getting them to actively participate in creating a positive environment in the organisation.

According to a Forrester report, employee engagement is now, more than ever, a top corporate priority, with the goal of increasing employee happiness, well-being, and commitment to the company’s culture and business objectives. Employee engagement initiative has to move away from being a human resources programme to a core business strategy. It is now feasible to overcome the challenges of geographical distances and large size of employees and enhance employee engagement through a variety of initiatives, thanks largely to digital technologies.

Consumerisation of IT is enabling a fundamental shift from organisation oriented offerings where the principle of engagement with employees was command and control to employee centric and participative approach. Enhanced employee engagement is being facilitated on account of democratisation of technology with powerful yet inexpensive tools and devices being accessible to employees as much in work space as at personal space. Software tools allow employees to weigh in with their feedback and suggestions for new workplace initiatives and it is feasible not only to get feedback on a frequent basis but also quantify and track progress with respect to the change management processes. Employees are being encouraged to help team members share ideas and work together on specific projects thus bringing them closer despite the distances. It has been feasible to measure workplace wellness and make it actionable and fun with simple gadgets like pedometers.

Learning and development aimed at career enhancement and growth are central to the employee engagement process. Organisations curate learning opportunities for their employees however due to several reasons such as lack of time, disinterest in the assigned training areas or lack of alignment with personal and business goals, quite often the initiatives do not create motivation with employees.

The focus needs to be on the message rather than the medium. It is not just about the look and feel of the applications but it is about gaining more attention of the employees and increasing the interest levels of the employees to engage with the organisation and other employees. It is also about having effective tools to gather better insights of the profiles of employees than what is available in the HR database currently such that with the help of analytics, these insights could be used to customise the services for the employees better.


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原文見: How Employee Engagement Can Be Redefined with Digital Tech | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog
How Employee Engagement Can Be Redefined with Digital Tech Reviewed by Souvenir on 9:30 AM Rating: 5

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