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The Different Types of Custom Promotional Gifts

A promotional gift is anything that is given away to potential customers in an effort to increase sales of that gift or to increase brand identity. Many corporations use custom promotional gifts emblazoned with their logo or that of one of their brands. Custom promotional gifts include items like tote bags, water bottles, keychains, or any number of other items which can be screen-printed, embroidered or embossed with a particular logo.

Functionality and uniqueness should play a role in the selection of custom promotional gifts for one's company. If the item is not useful, it may likely be discarded later. Keychains were the most common custom promotional gift for a long time, until everyone began giving away keychains and they became non-unique.

Just about any item can be printed with some kind of logo on it. The trick is to find a company that is mass producing the item and can offer a custom logo on an item inexpensively. Still, sometimes the item must be purchased in bulk in order to make it worthwhile for the printing company to spend the time and energy to custom-make a gift.

One just needs to look around at other people to find examples of one of the most common promotional gifts — the t-shirt. Custom apparel is a multi-million dollar industry, with everything from socks to hats ready for printing or embroidery. Apparel is unique in that a person can become a walking billboard for a company or its brand.

Custom promotional gifts are usually free, but if a business is branded well, it can sell items with its logo. For example, a popular restaurant might sell t-shirts with its name on it to tourists or even locals who are loyal. Theme parks, hotels, and any attraction with a gift shop are usually full of custom promotional gifts for sale.

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原文見: The Different Types of Custom Promotional Products | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog
The Different Types of Custom Promotional Gifts Reviewed by Souvenir on 9:30 AM Rating: 5

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