The Effect of Incentive Gifts

An incentive gift is a bonus item offered for the primary purpose of stimulating a certain action, such as a single customer purchase or an increase in employee production. Incentive marketing campaigns often involve the giving away of promotional items that cannot be purchased separately and, therefore, create a sense of urgency to participate in the promotion in order to gain the item. An incentive gift may also be offered to outstanding employees as a type of service award.

Corporate incentive gifts are sometimes offered as a way of attracting new customers or encouraging higher sales volumes. Bonus gifts are not necessarily expensive or valuable items, although they may be, but an incentive gift may simply be a novelty item expressing a company’s appreciation of a customer’s business. Some bonus gifts are also exclusively designed for a promotion, which not only increases the item’s value, but may also increase consumer interest in the sales campaign.

An incentive gift may also be used to reward sales teams or special departments when a competition is waged to increase production. When offered to groups of individuals, gifts that can be shared, such as a catered lunch, are often preferred. In many instances, however, each team member may be awarded an individual gift for participation. Whether advertised to employees or customers, an incentive gift is normally offered as a way to increase a company’s sales.

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原文見： The Effect of  Incentive Gifts | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog