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A New Tips to Maximize The Impact of Holiday Card

Here are a few tips to maximize the impact of holiday card exchanges:

Don’t Overlook the Value of Planning – Buy in Advance
If you’re worried about the costs associated with sending hundreds of holiday cards, purchase them early in the year. Some advertising card companies have sales in January on bulk-order holiday cards.

Don’t Dismiss the Facts – Know Where to Send the Card
If you only know the card recipient through his or her business, be sure you send the custom card to the person’s office, not their personal address.

Don’t Procrastinate – Send Them on Time
To ensure your card is delivered in time for the holidays, send it right after Thanksgiving. If you wait too long, your promotional card may not arrive until everyone returns to work in January.

Don’t Forget the Assistant
It’s a good idea to send a separate holiday card to your business partner’s assistant. The extra thought will go a long way, especially since assistants are usually in charge of scheduling meetings and forwarding messages.

Don’t be Careless – Use Spell Check
Be sure all company and client names are spelled correctly. Nothing makes partners feel less important to your business than when they see their company name misspelled on a holiday card.

Don’t be Too “Salesy”
There’s some debate about whether or not to include a business card with your holiday greeting. For some, a business card looks impersonal. The key is to make sure your name and business are apparent.

Don’t Overlook a Personal Touch
Some people have found that hand writing at least some element in the card goes a long way toward making the client or partner feel like you took extra time to show your appreciation.

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原文見: A New Tips to Maximize The Impact of Holiday Card | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog
A New Tips to Maximize The Impact of Holiday Card Reviewed by Souvenir on 9:00 AM Rating: 5

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