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Creative Ways to Help Scale Your Business

Scaling is a challenging, serious business. It's made even more challenging because, almost always, scaling takes investment in things such as human resources, inventory, distribution and marketing. And those investments are usually required soon after startup—at the exact time when new businesses are least able to afford new investment.

How then, can a new business with limited resources scale effectively, such as promotional gifts?

Here are four things you can do to help scale without putting your business under water.

1. Find passionate support.
The first and most important thing is to surround your venture with people who are super passionate about your company mission. That includes employees, board members and early investors. Find people who completely buy into your vision.

2. Be clear about your problem/solution.
Companies that scale are often clear about their problem and solution—the thing the business will solve or make better. Understanding the problem fix and being able to explain it clearly and quickly may help keep focus while scaling as well as help attract and retain passionate supporters.

3. Hire interns.
It's not glamorous, but hiring inexpensive, less experienced interns may be a company saver during scaling when resources are so precious. Instead of investing early in a VP of marketing, passionate, connected interns who get fired up by the small, important projects may not only add valuable staff muscle, they can be the best brand evangelists.

4. Be nimble and bold.
Until you hit mass adoption of your product or corporate gifts, it can help to try to be adaptive and flexible. Try different things to get where you need to go. Not everything will work, but don't be afraid to try anything and everything. Not only might you be surprised at what does and doesn't work, the results may help you decide which senior positions you need to hire for immediately and which can wait. Don't go into your scaling period with a predetermined path. Doing that may limit your ability to see and try new things or new gifts idea that may transform and grow your company in amazing ways.

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原文見: Creative Ways to Help Scale Your Business | SourceEC - Corporate Gifts Singapore | Promotional Gifts | Door Gifts Blog
Creative Ways to Help Scale Your Business Reviewed by Souvenir on 9:00 AM Rating: 5

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